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What we're all about

If you're anything like us, you probably don't get a chance to wear the nice clothes hanging in your closet very often. Many of us spend the majority of our time in the barn, the field, or in the saddle and we wouldn't have it any other way. We believe in the philosophy, "look good, feel good" and you deserve to have attire for your day-to-day activities that fits well, makes you feel confident, and shows off your personality.

We have worked hard to bring to life innovative, flattering designs to suit your lifestyle. A boost of confidence when you need it. Top-notch quality, unmatched flexibility and features like syringe holders and cell-phone pockets that will make your husband jealous!

In addition, we're here to be a cheerleading squad for your lifestyle and accomplishments and maybe even make you laugh once in a while on our social media channels!

Meet the Owner

Michelle Durnin was born and raised on a cash crop farm in Southwestern Ontario. After graduating with a Bachelor of Science in Agriculture from the University of Guelph, she spent several years working in agronomy and precision agriculture roles. During her time spent as an ag professional, helping with planting and harvest on her family's farm, and bundling up to ride her horse in the winter months, she decided that her wardrobe was lacking. In 2021, after many years of searching to find proper-fitting work clothes for ag professionals and those in the western industry, DFR was born.